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Stories, trends and insights from your friends at OHM

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Be Ready! Google is Transitioning Video Action Campaigns to Demand Gen

Some tips from us

gaming

Nov 20, 2024

Let us introduce you Clean Ads Pro, AI-powered tool for cleaning ineffective placements

Customers who tested Clean Ads Pro saved up to 20%.

marketing

Jul 15, 2024

5 killers of your budget in digital campaigns

How can advertising efforts be made more effective while spending less?

remarketing

Jul 9, 2024

Case Study with Fintech company: How we doubled the number of targeted actions in reach campaign

Users who saw the advertisement in DV360 are twice as likely to make first deposits compared to those who did not see it.

fintech

Jun 11, 2024

5 challenges in Fintech Marketing

This market is constantly changing, and the differences in regulation vary greatly from region to region and even from country to country.

gaming

Apr 11, 2024

Mobile user acquisition. What do I need to know?

In the world of mobile devices, user engagement is a set of strategies that help increase app awareness, downloads, and other targeted in-app actions.

apps

Feb 5, 2024

Marketing in Retail: What trends will we see in 2024?

No one can do without artificial intelligence today

marketing

Jan 25, 2024

4 Top Tips For Remarketing in Games

Through effective retargeting efforts, you can reconnect with your audience, reignite their interest, and drive higher engagement and conversions.

DV360

Nov 24, 2023

Quarter 5 in Game Marketing. 5 Tips

Retailers often see a significant surge in consumer spending as people take advantage of the discounts to make purchases or exchanges after the holidays.

fintech

Sep 27, 2023

Games Marketing in 2023. What are the challenges facing the industry?

The cost of attracting new users or remarketing sleeping users, on the contrary, is growing.

fintech

Sep 6, 2023

What would you choose? DV360 VS Google Ads

"How is DV360 different from Google Ads, or is it the same thing?" — this is a question we often get from our new clients.

fintech

Aug 22, 2023

Performance Marketing. How to approach strategy?

Any advertising campaign needs a strategy. Here are some tips on how to build a strategy for performance marketing.

marketing

Jul 27, 2023

Introducing the Performance Max Report for those who love automated campaigns

Performance Max is a campaign type that can show ads across all of Google's advertising channels: Search, Shopping, YouTube, Display, Discover, Gmail, and Maps.

clean Ads Pro

Jul 6, 2023

OHM App Dashboard saves time on UAC campaigns & creative performance analysis

As Google's technology advertising partner, we did a pilot campaign report for the Joom Marketplace.

remarketing

Jul 5, 2023

How CCP Games and OHM Doubled YouTube Conversions for EVE Online

GMP

Jul 4, 2023

Let Us Introduce you App & Video Reports

GMP

Apr 14, 2023

How OHM Query marketed toys & impacted their campaign performance in real time

GMP

Mar 29, 2023

Video Reports for OHM Enterprise Clients

Everything you require to estimate the performance of Google Video Action campaigns in one place.

retail

Mar 9, 2023

OHM became Google Ad Tech Partner and created App Dashboard

With OHM App Dashboard, you can finally have all of your data in one place, ready for deep dive analysis, campaign debugging, and creative insights.

video

Feb 23, 2023

How EVE Online & OHM have learned to evaluate the effectiveness of PR on third-party sites

A new level of evaluating the effectiveness of branding and direct placements on third sites became possible thanks to the system for tracking users who did not click on banners, but went to the advertiser's site later.

video

Feb 20, 2023

Google Video Campaigns. 4 reasons to try

Let’s start by talking about Google Video Campaigns, which help you complete a variety of tasks with video ads on YouTube and partner sites.

marketing

Feb 20, 2023

A little about Mobile Remarketing

According to our data, with the right remarketing, existing users generate 80% of revenue.

fintech

Feb 19, 2023

Features of DV360

With this platform, you can plan, create, track and analyze advertising campaigns in video, audio and display formats.

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