1. To increase knowledge about the 110 Day credit card. 2. To increase the influx of clients passing the bank's credit score.
3. To stimulate sales.
Approach
1. A three-step ad display system.
2. Concurrent use of the TrueView for Reach and TrueView for Action formats.
3. Buying ads through the GMP.
Results
1. 78% increase in the recognition of its "110 days without interest" credit card.
2. 26% increase in willingness to choose the card. 3. 100% increase in online sales of the card and.
Technology
1. Launched campaigns to attract new users on the DV360 platform with advertising on YouTube. 2. Optimised all ads for post-click and post-view conversions throughout the funnel of in-game events.
Results
3. Post-view conversions accounted for about 30% of the total volume.
2. The technology for tracking post view conversions has the potential to be relevant for other game dev companies.
1. We were able to set up post-click events from the game for search ads from Yahoo Japan and Bing by integrating them with CM360.
Technology
1. Launched campaigns to attract new users on the DV360 platform with advertising on YouTube. 2. Optimised all ads for post-click and post-view conversions throughout the funnel of in-game events. 3. The mobile platform OHM Smalldata was used to dynamically excludepreviously purchased users from targeting.
Results
6,4% increase in the impressions 9,4% in revenue 4,3% in ROAS
Cases
70
% Increase in the recognition of client's product
28
% Increase in the willingness of choosing the card
