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How AI Alerts Helps Marketing Teams Catch Problems Before They Cost Real Money
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At OHM, we’ve built and tested dozens of automation systems — from campaign optimization to creative analytics. But one challenge kept surfacing across every platform: teams often notice issues too late. Budgets don’t disappear in a day — they leak quietly. A broken tracker, a paused conversion tag, or a sudden CPC spike can drain efficiency long before anyone notices.
That’s why we developed AI Alerts — a real-time monitoring system that spots performance anomalies the moment they happen and tells your team exactly where to look. Not next week. Not after the report. Instantly.
Alert → Fix → Growth
“Conversions dropped by 70% overnight.”
Within an hour, the system flagged the issue.
The cause? A missing pixel after a creative update.
Fixing it immediately saved two full days of wasted spend and restored campaign performance in real time.
Alert → Fix → Growth
“CTR doubled, but conversions didn’t move.”
The algorithm noticed the mismatch.
Turned out, the test audience was too broad.
By narrowing targeting, ROAS improved by +25% — all thanks to an alert that questioned what “good” really looked like.
Alert → Fix → Growth
“Spend skyrocketed by 300% over the weekend.”
At 9:07 AM, the system sent a Slack alert.
A quick manual cap adjustment stopped the overspend before it snowballed.
The following week, the same budget was reallocated to top-performing GEOs — and growth resumed.
AI Alerts turns noise into actionable insights. It catches what dashboards and reports can’t — those small, silent leaks that turn into lost performance.Because in marketing, speed = savings. And every alert is an opportunity to grow smarter.
