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What makes Amazon fundamentally different from “just another media channel”
Across client accounts, we see the same pattern: Amazon isn’t just another media channel. It behaves differently because it’s built around real buying moments — not inferred interest or modeled intent. That difference fundamentally changes how targeting works, how performance scales, and how impact compounds over time.
Real purchase intent, not assumed interest
Amazon’s data is grounded in actual purchase behavior rather than proxies. This allows for more precise targeting and more predictable scaling, especially when performance efficiency matters.
Full-funnel impact
Amazon Ads supports the full funnel — from awareness and consideration to conversion — both on and off Amazon. This makes it a powerful channel even for brands that don’t sell directly on the marketplace.
Strong incrementality
When used correctly, Amazon Ads often generates net-new demand instead of shifting conversions away from existing channels. This makes it particularly valuable in diversified media mixes.
Cleaner signals for optimization
Product-level insights help connect media decisions directly to revenue. Fewer blind spots mean faster optimization cycles and clearer performance evaluation.
A smart complement, not a replacement
The strongest results usually come when Amazon Ads works alongside Google, Meta, and TikTok — not instead of them. Amazon performs best as part of an integrated ecosystem, not in isolation.
