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Google’s annual look into the future of advertising, AI, and global growth
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Tomorrow, Abu Dhabi hosts GtFT 2025, Google’s flagship event that sets the tone for where advertising, automation, and AI-driven performance are headed next.
OHM will be represented by Roma Osokin, CEO, and Alexander Bobkov, Head of MENA, joining industry leaders to discuss how platforms, tools, and strategies are evolving — and what these shifts mean for brands operating across multiple markets.
GtFT has always been a place where the industry’s next chapter becomes visible: from advances in Google Ads and DV360 to new measurement frameworks and creative approaches shaping performance in the year ahead. For 2026, these developments will be especially defining.
We’re heading there to gather the insights that will help us continue driving international growth for our clients — and we’ll soon share what stood out most.
