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The result: meaningful reactivation and a measurable uplift in revenue.
In today’s crowded gaming landscape, competition for player attention is fiercer than ever. Playrix — one of the world’s leading mobile game publishers — was among the first to invest not only in acquiring new users, but also in engaging their existing player base and reactivating dormant audiences.
Together with OHM, the team launched a precision-driven remarketing campaign using DV360, built on deep audience segmentation and platform-wide reach. The result: meaningful reactivation and a measurable uplift in revenue.
“In 2023, we invested heavily in remarketing — and were excited to unlock a new channel with DV360. Its advanced targeting and broad reach helped us reconnect with valuable users across platforms and contributed to the overall success of our efforts.” — Alyona Bukliei, Playrix
Playrix set out to expand the mix of remarketing channels and focus on Google’s unique inventory — especially YouTube, which isn’t available through standard campaigns in Google Ads. DV360 made this possible.
Playrix & OHM’s strategy focused on expanding and deepening mobile remarketing. The team:
