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Users who saw the advertisement in DV360 are twice as likely to make first deposits compared to those who did not see it.
At least double the number of targeted actions with remarketing? Easy! We tell you about one of our case studies with a fintech company.
The Challenge
Our client's need was to evaluate the impact of the DV360 channel on attracting first deposits in the fintech vertical in India.
The Approach
We utilized the audience who registered from 2 to 14 days ago and did not make the first deposit . We divided the audience into 5 segments, showing ads with a call to make a first deposit to 4 segments (activation remarketing), and not showing ads to 1 segment as a control group. Group A 80% / Group B 20% split.
Users who saw the advertisement in DV360 are twice as likely to make first deposits compared to those who did not see it.
Do you have a fintech project and want similar results in a short time frame? No problem, take a look at what we can offer you.
Our Opportunities for your Growth: