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Why TikTok Is a Growth Engine in MENA — Not Just a Trend

How gaming, e-commerce, and fintech brands are winning big with local-first TikTok strategies

Think TikTok is just a passing trend? Not in MENA. For mobile-first, fast-scaling brands in gaming, e-commerce, and fintech, TikTok has become a core growth channel — and we’ve seen it firsthand.

At OHM, we’ve helped partners across the region scale fast with strategies tailored to TikTok’s unique strengths:

Why does TikTok work so well in MENA?

As an official TikTok partner, OHM gets early access to platform insights, creative tools, and optimization features that drive real results.

Looking to grow in MENA?

Let’s build a TikTok strategy that actually scales — and connects.

mobile
Jun 17, 2025

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