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From AR to global reach, Snapchat is now a serious performance channel for brands
f your marketing playbook still thinks of Snapchat as “just a social app for teens”, it’s time for an update.
Snapchat has quietly become one of the most effective platforms for reaching younger millennials and Gen Z – the audiences who not only engage the most, but also spend the most online right now.
- Creative flexibility. You can launch campaigns using your existing creatives with minimal adjustments.
- Speed to market. With its self-serve ad platform, campaigns can go live the same day.
- Performance in key verticals. From PC gaming and fintech to wellness and iGaming, Snapchat drives high-quality traffic and offers strong retargeting capabilities.
- AR lenses that sell. Branded filters aren’t just fun – they can directly influence purchase decisions.
- Global reach at competitive cost. The platform shines in the US, UK, MENA, and across Europe, often delivering traffic up to 20% cheaper than competing channels.
Add to that a more flexible moderation policy compared to other social platforms, and you’ve got a channel that can combine speed, scale, and conversion – all while staying creative.
For brands looking to capture attention and drive action, Snapchat is worth more than a second look.
