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Emarka and Xsolla Launch Web Shop Arena, a Challenge for Mobile Game Developers with a $100,000 Prize Pool

Developers can launch their own D2C channel, strengthen monetization, and compete for cash prizes and advertising support

Emarka is proud to support Xsolla’s Web Shop Arena — a challenge designed for mobile game developers who are ready to build their own direct-to-consumer sales channel and establish a more direct relationship with their players.

With a total prize pool of $100,000, the initiative gives participating studios the opportunity to launch and improve their Web Shops with practical guidance from Xsolla experts.

Apply to Web Shop Arena

How Web Shop Arena works

The challenge is divided into four stages covering the key elements of building and growing a successful Web Shop:

  1. Launching an Xsolla Web Shop
  2. Optimizing Pay Station
  3. Promoting the Web Shop
  4. Setting up LiveOps tools

At every stage, participants will receive live feedback and hands-on support from Xsolla experts, helping them apply best practices and unlock new monetization opportunities for their games.

Prizes and support for participating studios

Every studio has the chance to win up to $5,000 in prizes for completing the challenges.
And the 4 teams with the best Web Shop by the finals will win extra prizes — ranging from a cash payout to an ad budget of up to $18,000, plus dedicated support from our team.

Who can apply

Web Shop Arena is open to mobile free-to-play games that:

Please note that the challenge and its supporting activities will be conducted in Russian.

Apply to Web Shop Arena

Web Shop Arena is an opportunity to launch a new monetization channel, learn directly from industry experts, and secure additional resources to support your game’s growth.

Applications are now open.

Apply to Web Shop Arena

All
Sep 10, 2026

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