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Six weeks left — and now’s the perfect time to plan your holiday campaigns.
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Black Friday 2025 lands on November 28, which may sound distant — but in marketing terms, it’s just around the corner. The brands that start preparing now are the ones that win when the holiday rush begins.
The busiest shopping weeks of the year reward those with a clear plan. Start by reviewing your budgets: allocate extra for peak weeks, secure inventory early, and stay flexible to react to shifts in competition and demand.
Next, look at your creatives. Test formats ahead of time and develop holiday-themed visuals that feel fresh and authentic, not generic. A simple creative refresh can significantly boost engagement when every brand is competing for attention.
Finally, balance performance and branding. While conversion-driven campaigns deliver quick wins, awareness efforts help expand your audience and set the stage for long-term growth.
With the right mix of preparation and smart execution, the holiday season becomes more than a sales spike — it becomes a growth opportunity.
At OHM, we help brands make the most of it.
