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Digital Marketing Performance Manager

2 years of experience · Middle

About you

You will be responsible for managing clients' advertising campaigns across various platforms such as Google Ads, Facebook, TikTok, Apple Search and other. Your role will involve preparing, launching ad campaigns, monitoring traffic, generating reports, and daily optimizing of advertising campaigns to achieve predefined KPIs.

Experience

  • Proficient in using digital ads platforms such as Facebook Ads, Google Ads (DV360, Twitter Ads, TikTok, Apple Search would be a plus).
  • Ability to measure and evaluate the return on investment (ROI) of marketing campaigns and make recommendations for improvements.
  • Proficiency in managing PPC campaigns, including keyword research, bid management, and ad copywriting to drive targeted traffic and conversions.
  • Skill in managing advertising budgets effectively to optimize spend and achieve campaign objectives within allocated resources.
  • Understanding of Google Analytics.
  • Experience in conducting A/B tests to compare the performance of different ad variations or landing page designs would be a plus.
  • Ability to analyze and interpret marketing data, identify trends, and make data-driven decisions to optimize campaigns.
  • Being able to generate meaningful reports using Google tools would be a plus.
  • Communication skills to collaborate with team members, stakeholders  and effectively
present campaign performance reports and recommendations.
  • Being engaged with the latest trends and best practices in online marketing and measurement.
  • Understanding of mobile attribution tools (Appsflyer, Firebase, Adjust) would be a plus.
  • English language proficiency at the upper-intermediate level would be a plus.

Responsibilities

  • Manage clients' advertising campaigns on Facebook Ads, Google Ads, DV360, Twitter Ads, TikTok, Apple Search platform (mobile and web).
  • Monitor traffic and generate analytical reports.
  • Daily optimization of advertising campaigns and budgets to achieve KPIs.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
  • Develop proposals for improving campaign performance based on data insights and conduct experiments to enhance metrics. Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
  • Communicate with various departments within the company (sales, business development, analytics) and with colleagues on the ad platform side.

Tell us about yourself

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Offices

The Netherlands
Amsterdam, Kingsfordweg 15
Cyprus
Limassol, Gregoriou Xenopoulou,30
Australia
Surry Hills, 81-83 Campbell 81-83

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