Google Marketing Platform
Google Marketing Platform (GMP)
Formerly known as Doubleclick. The platform was initially created for the largest advertisers, designed to effectively manage display advertising. The essence of the product still remains the same, but its capabilities have expanded significantly and its technologies have improved.
GMP helps major advertisers around the world to effectively manage their advertising (primarily video and display advertising, but search advertising is not left out).
with Campaign Manager 360
It is one of the best tools for analyzing ad traffic evaluating the effectiveness of campaigns, creatives, user behavior, and much more. Here are 3 main tasks that the product can achieve:
• It allows to evaluate the effectiveness of advertising campaigns and creatives (post-views and post-clicks), user behavior after viewing ads on websites and apps, and which campaign chains lead to the best results.
• It allows to measure both unique reach (across all devices used by specific users) and cross-device conversions. This is very important in the modern world, when a user can see an ad on one device and then purchase on the other.
• It helps to optimize creatives (which banner is best shown to whom), build chains of creatives and efficiently distribute traffic between devices.
with Display & Video 360
You can plan, create, track and analyze in video, display and audio campaigns. Here the networks of Google and all major media companies are brought together.
• It is connected not only to Google's advertising inventory, but also to 50+ other sources. This means that by using DV360, you cover approximately 90% of all mobile advertising resources on the Internet with your campaign.
• It allows you to effectively manage advertising on YouTube and gives you access to almost all of the video sites in the world, in one place.
• It integrates world-leading user-data providers, which allows you to deliver ads to a wide variety of audiences, based on their preferences, purchases, interests, and other data.
with Search Ads 360
This is a tool for advanced automation and optimization of Google Ads search, as well as management of other search engines, in one place: Microsoft Ads, Baidu, Yahoo Japan.
• It integrates data with CM360 to evaluate the effectiveness of video and display advertising on a search, and builds various attribution and optimization models.
• No need to switch between ad accounts if you are running several campaigns on different search engines at once.
• Reports on all launched campaigns are also aggregated in one interface.
Make Personalized Creatives
with Google Studio
Allows you to create beautiful, complex, dynamic creatives, personalized formats and dynamic remarketing. It is a complementary solution for CM360 and DV360.
Make Data Work for You with Google Analytics 360
A paid version of the familiar GA. Essential for projects with heavy traffic, it gives access to "raw data", generates a report without sampling, includes a Data-Driven attribution model, and integrates data about user impressions from CM/DV360.
GetStarted with Experiments with Optimize 360
An advanced version of Basic Optimize. It allows you to conduct more tests (in greater detail) to increase conversion on the website and landing pages.
Save Time on Analytics with Data Studio
An online tool for transforming data into customizable, informative reports and dashboards.GDS saves marketers time by collecting data from Google Analytics tables and other sources into a single report. With Data Studio you can:
1. Customize the display and style of elements
2. Work with both desktop and mobile browsers
3. Make multi-page reports
4. Configure filters5. Store reports in the cloud
6. View the history of changes in reports for different periods.
Why us?
A team with extensive experience in mobile marketing and app growth
Strong ROAS and scale focus
Own platform for mobile marketing: automation, analytics and reports
Access to the newest Google Betas
Google Certified Partner
Google Tech Partner
Our Cases
Food delivery app
(Case with Google) Remarketing
In in-app orders
In in-app orders
FMCG App
Remarketing, New users
Sales in less then a year
Sales in new user in less then a year
Marketplace
(Case with Google) Remarketing
Additional orders
ROI
Growth leaders and just plain winners — in gaming, finance, digital, retail, delivery and taxi, dating and more
Gaming
Finance
Taxi & Delivery
Retail
Digital
Dating
We partner with global leaders in the technology market and in digital advertising and marketing
