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Now is the time to take advantage of the fastest growing advertising channel
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Have you tried advertising on Connected TV yet?
CTV is the fastest growing advertising channel in the US, with $30 billion dollars to be spent by the end of 2024. In Europe, CTV is growing too, with an ad market of around €2.77 billion in 2024.
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Unlike traditional TV CTV advertising provides better targeting options and measurement. At the same time it allows you to find additional reach for your Reach campaigns.
We have a track record of several successful CTV launches for game companies. For example, in 2023 we did a launch for an MMORPG game.
Our goal was to reach the game players who were active previously and remind them about their favorite game. We ran a Connected TV reach and consideration campaign with first-party audiences, featuring two videos—a long one and a short bumper.
- Unique user reach increased by 32%, and CPM cost was 21% lower than of existing remarketing campaigns.
- CTV is an excellent tool for communicating with existing audiences, as we have ensured.
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Of course, CTV is most commonly used for brand awareness campaigns, and we enjoy creating those as well. However, as you can see, it can also be effectively utilized to engage with your existing audience. If you're interested in trying out CTV campaigns, feel free to reach out to us.