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How Google’s International Growth Agency Program helps brands expand smarter
Going global is complex. Google’s International Growth Agency Program (IGAP) provides agencies with market insights, frameworks, and direct access to Google specialists to make expansion faster and more predictable. As an IGAP partner, OHM uses this program to help brands identify the right markets, launch effectively, and scale with confidence.
IGAP equips agencies with country-level data, tested go-to-market playbooks, and best practices for running full-funnel campaigns across YouTube, Demand Gen, and Performance Max. This approach replaces guesswork with signal-based planning and measurable results.
We start by mapping opportunities with Google’s insights and your first-party data. Next, we validate product–market fit with quick tests, tracking early performance signals. For priority markets, we localize messaging and launch cohesive campaigns across YouTube, Demand Gen, and PMax. Budgets grow only when performance meets agreed targets, with transparent reporting and Google support at every stage.
With IGAP, brands gain a clear market prioritization plan, scalable go-to-market strategies, localized creative, and a measurement framework that works across countries. This shortens the time from strategy to results and reduces risks when entering new markets.
If you plan to expand internationally, IGAP can give you the clarity, speed, and structure to succeed.
