Google is open for iGaming with OHM

Proven tactics to maximize your reach inside!

As you may already know, Google’s ad inventory is now available to licensed iGaming projects. If you haven’t tried it yet, this is the perfect opportunity to plan your Google campaigns for the upcoming year—or even launch before this year ends.

At OHM, we’re already working with iGB and would love to share a proven strategy with you.

Here’s how to leverage Google inventory for your iGB project:

  1. YouTube Reach (DV360)
    We start with a YouTube campaign targeting relevant audiences, such as Soccer Fans, Basketball Fans, and general sports enthusiasts.
  2. Performance Max (PMax)
    Next, we launch Performance Max campaigns with audience signals, which include a mix of video, display, and search ads.
  3. Search
    Following this, we activate Search campaigns targeting both generic keywords (e.g., bets, slots) and brand-specific keywords.
  4. DV360 Remarketing
    The next step is remarketing to the audience we've built up, pushing them through the sales funnel.
  5. DemandGen / Google Ads Remarketing
    Finally, we wrap up with a remarketing campaign in Google Ads to re-engage our loyal audience.

What if it's upside down?

Want a second strategy? We take the same steps in reverse—starting with a Google Ads remarketing campaign and finishing with YouTube ads.

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gaming
Nov 20, 2024
gaming
Nov 20, 2024

Google is open for iGaming with OHM

gaming
Apr 11, 2024

Mobile user acquisition. What do I need to know?

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