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Google Ads vs DV360 — When to Use Which?

Two powerful tools from Google, but built for different goals

Two powerful tools from Google, but built for different goals. To get the best results, you need to know where each one shines:

Google Ads is your go-to when:


• You need to launch fast
• You're focusing on Search, YouTube, or Display with a simple setup
• You’re working with limited time or budget

DV360 wins when:


• You want access to premium inventory (YouTube Reserve, CTV, DOOH)
• You need advanced segmentation and precise flighting
• You're building a full-funnel strategy across channels and formats
• Brand safety, viewability, and enterprise-level controls are key

Bottom line: It’s not either–or — it’s about the right combo, for the right strategy.

DV360
Jul 31, 2025

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