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Two powerful tools from Google, but built for different goals
Two powerful tools from Google, but built for different goals. To get the best results, you need to know where each one shines:
• You want access to premium inventory (YouTube Reserve, CTV, DOOH)
• You need advanced segmentation and precise flighting
• You're building a full-funnel strategy across channels and formats
• Brand safety, viewability, and enterprise-level controls are key
Bottom line: It’s not either–or — it’s about the right combo, for the right strategy.