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With this platform, you can plan, create, track and analyze advertising campaigns in video, audio and display formats.
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DV360 is part of the Google Marketing Platform ecosystem. With this platform, you can plan, create, track and analyze advertising campaigns in video, audio and display formats.
✅ Large audience. You get access not only to Google’s advertising inventory, but also to 50+ third-party sources and exchanges. With DV360, you can reach 90% of all mobile advertising resources on the Internet;
✅ Smart insights in analytics. DV360 provides excellent analytics and reporting tools. In addition, the platform can generate recommendations to help you achieve the results you want faster.
✅ Premium Inventory and YouTube Ad Network. You can work directly with the biggest digital publishers through DV360. This gives you access to the best and fraud-tested inventory and saves money. And only this platform has access to the YouTube advertising network.
✅ Advanced features and targeting. There are a number of features available on the platform that are not available anywhere else. For example, limiting the frequency of impressions and budget regulation. In addition, DV360 has additional targeting tools: you can restrict browser OS, specific devices, and more. This allows you to have more control over your campaigns.
✅ Control in one place. Now you can plan, buy and measure all your programmatic media on one platform without worrying about consolidating all your data.