Raiffeisen Bank

International Bank

Goals

  • To increase knowledge about the 110 Day credit card.
  • To increase the influx of clients passing the bank's credit score.
  • To stimulate sales.

Approach

  • A three-step ad display system.
  • Concurrent use of the TrueView for Reach and TrueView for Action formats
  • Buying ads throughthe GMP.

Results

  • 78% increase in the recognition of its "110 days without interest" credit card.
  • 26% increase in willingness to choose the card.
  • 100% increase in onlinesales of the card and.
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