Joom

e-commerce company

Technology

  • Launched campaigns to attract new users on the DV360 platform with advertising on YouTube.
  • Optimised all ads for post-click and post-view conversions throughout the funnel of in-game events.

Results

  • Post-view conversions accounted for about 30% of the total volume.
  • The technology for tracking post view conversions has the potential to be relevant for other game dev companies.
  • We were able to set up post-click events from the game for search ads from Yahoo Japan and Bing by integrating them with CM360.
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