EVE Online

MMORPG

Technology

  • Launched campaigns to attract new users on the DV360 platform with advertising on YouTube.
  • Optimised all ads for post-click and post-view conversions throughout the funnel of in-game events.
  • The mobile platform OHM Smalldata was used to dynamically excludepreviously purchased users from targeting.

Results

  • 6,4% increase in the impressions
  • 9,4% in revenue
  • 4,3% in ROAS
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